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Starting the New Year as We Mean to Go On – The Power of Innovation and Start-ups

The job market for recent and soon-to-be graduates remains bleak as economic uncertainty, accelerated by the pandemic and the impacts of the Fourth Industrial Revolution, reshapes hiring practices. With just-in-time recruitment, digitisation, and the rise of artificial intelligence, the employment landscape is evolving rapidly. Against this challenging backdrop, a new type of career guidance is emerging, aimed at helping graduates navigate an increasingly unpredictable and complex (often called "VUCA" – volatile, uncertain, complex, and ambiguous) world.

Just a few years ago in 2022, graduate job fairs on and offline were bustling events. Students and employers alike would flock to these virtual and in person gatherings, each in search of their ideal match. It was, to use an old saying, “like shooting fish in a barrel” for employers, who had easy access to a concentrated group of job-ready students. Now, with widespread layoffs particularly from the FAANGs (Meta (formerly known as Facebook); Amazon; Apple; Netflix; and Alphabet (formerly known as Google) & a significant drop in job availability in other sectors, including consulting and finance, the process feels more akin to a game of “Go Fish”—where guesswork, strategy, and the occasional stroke of luck are required to find a position.

Louise Nicol

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