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Why Do So Many International Students Choose to Study Business?

Why Do So Many International Students Choose to Study Business?

With high youth unemployment in China and India—two of the largest source markets for international education with the majority of students studying a business degree, there is an increasing need to demonstrate the Return on Investment (ROI) of a business degree to prospective overseas students.

Business degrees have long been seen as a gateway to a world of opportunities, offering a broad range of career paths in sectors like finance, marketing, management, and entrepreneurship. What attracts students most is the opportunity to gain versatile skills in leadership, communication, and problem-solving, which can be applied in virtually any field.

Louise Nicol

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