Outcomes, not origin. What alternative destinations must learn as the big four lose their grip

Outcomes, not origin. What alternative destinations must learn as the big four lose their grip

For most of the last two decades, international higher education has been organised around a familiar hierarchy in which the United States, the United Kingdom, Australia and Canada have dominated global student mobility, institutional strategy and sector narratives. That frame is now breaking down. The idea of a “big 14” is gaining traction precisely because students are no longer choosing between four default destinations and a long tail of alternatives, but across a far more competitive, regionally distributed and increasingly sophisticated global market, where dominance is no longer assumed but tested.